Home 01
Services 02
Resources 03
Get Your Free Growth Plan
  1. Home
  2. About
About Daena

Built Where Marketing and Technology Meet.

Daena brings together two sides of modern business that too often work separately. With years of experience across marketing and engineering, we built Daena to give growing businesses one team that can think creatively, build technically, and get things done.

How It Started

Two Backgrounds. One Idea.

One of us spent years inside marketing teams, building campaigns, managing channels, navigating marketing technology, and figuring out how to do more with limited time and resources.

The other spent years in software engineering, including at Microsoft, building technology and solving complex technical problems.

Different careers kept pointing to the same problem.

So we brought the two together.

“Great marketing needs good technology, and great technology needs to understand the people using it.”

— Sadeq

“Daena was built to give businesses one place for marketing, creative, and technology—without having to build a huge team of their own.”

— Sima
The People Behind Daena

Marketing Brain. Engineering Brain. Shared Vision.

Sima Ghanbarzadeh

Sima Ghanbarzadeh

Co-Founder & Head of Marketing

Background & Qualifications

  • 12 years of in-house marketing experience
  • B2B & B2C experience across nonprofits, healthcare & financial institutions
  • MBA & bachelor’s degree in Information Technology
  • Google Ads & Meta certified

Areas of Expertise

  • Marketing strategy & campaign planning
  • Paid media: Google Ads & Meta
  • Social media, content marketing & SEO
  • Email marketing, CRM & automation
  • Analytics, reporting & marketing technology
Sadeq

Sadeq

Co-Founder & Head of Technology

Background & Qualifications

  • 15+ years of software engineering experience
  • Ex-Microsoft Software Engineer
  • Master’s degree in Engineering
  • Experience building websites, applications & connected systems

Areas of Expertise

  • Full-stack software development
  • Websites, web apps & custom applications
  • AI development & integration
  • Content management system (CMS) setup
  • API integrations & system architecture

Together, we bridge the gap between the people creating the marketing and the technology making it possible.

Better Together

Marketing and Technology, Working as One.

We bring marketing and engineering together from the start, so ideas, execution, and technology work as one.

Think Together

Marketing and technology decisions happen together, not after the fact.

Build Together

From campaign idea to website, tracking, CRM, and automation, the pieces are designed to work together.

Grow Together

As your needs change, you have one team that already understands the bigger picture.

Enough About Us

We’d Rather Hear About You.

Tell us what you're building, what you're trying to improve, or what's been sitting on the marketing to-do list for way too long. We'll take it from there.