Right Message. Right Person. Right Moment.

A set of messages that send themselves in response to something a customer did, rather than because somebody remembered to send them. Someone subscribes and a welcome series starts; someone abandons a cart and a reminder follows; someone goes quiet for ninety days and a re-engagement sequence tries once. The work is deciding which moments deserve a message and building the triggers behind them.

A campaign is sent once, to a list or a segment, at a time you choose — a newsletter, a promotion, an announcement. A journey is built once and then runs continuously, triggered per person by what they do. Most businesses need both, and most have only the first.

It depends on your audience, your existing workflows, your budget and where you expect to be in two years — not on which platform is fashionable. We work across Mailchimp, Klaviyo, Brevo, ActiveCampaign, HubSpot, Salesforce and Twilio, so the recommendation is not a function of the one tool we happen to know.

Yes — lists, segments, templates, automations and the integrations feeding them. The part that takes the time is rarely the export; it is reconnecting the forms, the CRM and the data sync so the new platform receives what the old one was receiving.

Usually the welcome series, because it reaches people at their most interested and most businesses have nothing there at all. After that it depends on the model: abandoned cart for ecommerce, lead nurture for considered purchases, re-engagement and win-back once the list is large enough for inactivity to be worth addressing.

We build consent capture into the forms and carry it through into the segmentation, so an opt-in is recorded against the person and honoured by the sends. What we do not do is act as your legal advisor: SMS rules differ by country and province and the penalties are real, so where a question is a legal one we will tell you it is a legal one rather than answer it.

That is usually the point. Email and SMS are only as personal as the customer data behind them, so we connect the CRM, the website forms and the other systems holding that data — see marketing technology for the integration side of it.

It depends which of three shapes the work takes. A Diagnostic is $1,800 one-time — a fixed-scope audit ending in a written, ordered plan. A Build is $4,500–22,000, one fixed price quoted from a written scope. Ongoing work runs as a monthly plan from $1,250 a month, minimum term three months. Platform licence fees are billed to you by the platform and are not part of what we charge.