Full-Stack Marketing & TechnologyBrand Strategy & Positioning
Define what your brand stands for, who it speaks to, and why people should choose it.
Positioning, audience, messaging, voice, and brand architecture.
BRANDING & CREATIVE SERVICES
Your Brand Deserves More Than a Nice Logo.
Branding and creative is the strategy and the assets together: positioning and messaging that say what the brand stands for, a visual identity that holds as you grow, and the campaign, digital, print and video work that carries it. We do it for growing businesses whose marketing has drifted into looking like several different companies.
WHAT WE CREATE
What does branding and creative include?
Every touchpoint should feel like the same brand. We create the strategy, systems, and assets that keep your marketing consistent without making it predictable.
Visual Identity & Brand Systems
Build a recognizable visual language that stays consistent as your business grows.
Logo, colour, typography, art direction, and brand guidelines.
Campaign Creative
Turn campaign ideas into flexible creative that stays clear and compelling across channels.
Concepts, key art, ad creative, launch assets, and adaptation.
Digital Design
Create polished, on-brand visuals for the digital places your audience sees you most.
Social media, display ads, email, presentations, and web graphics.
Print & Marketing Materials
Bring your brand into the real world with useful, production-ready printed materials.
Brochures, flyers, packaging, signage, and sales collateral.
Video Editing & Motion
Shape footage, graphics, sound, and motion into content designed to hold attention.
Video editing, short-form video, motion graphics, captions, and resizing. See short-form video samples
TOOLS & PLATFORMS
Which design tools do you work in?
We move between collaborative design, rapid content creation, print production, image editing, and video tools based on what the idea and final format need.
- Figma
- Canva
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
BUILT FOR EVERY FORMAT
Which formats do you design for?
A strong creative system should travel. We design each idea to stay recognizable, useful, and effective from a small screen to a printed piece.
Print That Feels Tangible
Production-ready brochures, signage, packaging, event materials, and sales collateral that carry the brand beyond the screen.
Digital Design That Converts
Social posts, ads, emails, web graphics, and presentations created for the platform and the action you want people to take.
Video Made for the Moment
Editing, motion, captions, cutdowns, and channel-specific versions that turn raw footage into content people want to watch.
HOW WE WORK
How does a branding project run?
- 01
Discover
Understand your audience, goals, offer, existing brand, channels, and what the creative needs to achieve.
- 02
Define
Set the strategic direction, core message, visual references, formats, and measures of success.
- 03
Create
Develop concepts, refine the strongest direction, and produce the assets your campaign or brand needs.
- 04
Deliver & Evolve
Prepare final files, templates, and guidelines, then keep the system useful as new needs appear.
Questions
Branding & Creative: common questions
A logo is one asset. A brand identity is the system it belongs to — colour, typography, art direction, layout, imagery and the rules for using them, written down so the work stays recognizable when five different people produce it across five different channels. A logo on its own tells nobody what the next social post should look like.
A brand identity sprint is $4,500–8,500, and it is sold as a Build rather than bolted onto a monthly plan — it has a finish line, which is the test for everything we price that way. It depends which of three shapes the work takes. A Diagnostic is $1,800 one-time — a fixed-scope audit ending in a written, ordered plan. A Build is $4,500–22,000, one fixed price quoted from a written scope. Ongoing work runs as a monthly plan from $1,250 a month, minimum term three months.
See the three plans in full →We scope and date it before it starts rather than quoting a standard length, because the honest answer depends on how much already exists and how many people have to agree. What is fixed is the shape: discover, define, create, then deliver and evolve.
The last phase prepares production-ready final files, reusable templates and written brand guidelines, so your team can keep producing on-brand work without coming back to us for every asset. The guidelines are the part that makes the rest last.
Yes, and it is the more common request. The first phase looks at the brand you already have alongside your audience, goals and channels. Sometimes the answer is a rebuild; more often it is a system around what is already working, so the equity you have built is not thrown away for a fresh logo.
Both. Brochures, flyers, packaging, signage and sales collateral are designed here as production-ready files and go to your printer or ours. Digital covers social, display ads, email, presentations and web graphics.
Yes — editing, short-form video, motion graphics, captions, cutdowns and the channel-specific resizing that stops one edit being reused at the wrong shape. It is part of creative rather than a separate service.
Sima directs it. Daena is run by its two founders, Sima (marketing) and Sadeq (engineering), and on a large identity build we bring in an outside designer under that direction rather than pretending to be bigger than we are. You are told when that happens.
The rest of it
What else we do
READY TO STAND OUT?
Let’s Make Your Brand Mean Something.
Whether you need a full identity, a campaign concept, or a steady stream of creative, tell us what you’re building and we’ll shape the right creative plan.