Get Found. Build Authority. Stay Relevant.

Longer than paid media and it compounds, which is the trade. A technical fix — a blocked crawler, a broken canonical, a page nobody can index — can change what search engines see within days. Content and authority move on the scale of months, because they depend on pages being published, crawled, and eventually linked to and cited. Anyone naming you a specific week is guessing.

Technical SEO is whether a search engine can crawl, render and index the site at all — indexing, crawling, schema, site speed, Core Web Vitals, sitemaps and redirects. On-page SEO is what an individual page says and how it is structured: keywords, titles and metadata, headings, internal links, images, URLs and search intent. Off-page SEO is everything that happens away from your own pages — backlinks, brand mentions, digital PR and the authority they build. All three have to hold: a brilliantly written page nobody can index ranks for nothing.

Yes. Google Business Profile, local keywords, location pages, citations, reviews and local visibility, for businesses whose customers search with a place attached or search from nearby.

It overlaps and it is not the same question. A search engine ranks pages; a generative engine like ChatGPT, Google AI Search, Perplexity or Claude synthesizes an answer and decides which sources, if any, to name. The technical floor is shared — a site still has to be crawlable, structured and clear — but the target is different. We work on both, and our free AI Search Readiness Audit will tell you where your site stands on the crawlable-and-structured half before you engage anyone.

No, and you should be wary of anyone who does. Nobody outside Google controls the ranking, and whether a generative engine cites a page is not observable from the page at all. What we can commit to is the work: the technical faults found and fixed, the content published, the authority built, and honest reporting on what moved.

Either. Some clients want the research, the plan and the brief and have writers already; others want us to produce the pieces. Content planning, pillar pages, clusters and optimization are part of the work regardless of who types it.

It depends which of three shapes the work takes. A Diagnostic is $1,800 one-time — a fixed-scope audit ending in a written, ordered plan. A Build is $4,500–22,000, one fixed price quoted from a written scope. Ongoing work runs as a monthly plan from $1,250 a month, minimum term three months. Content beyond an agreed monthly cadence is $450 each.

Rankings, organic traffic, conversions, overall search visibility and competitor tracking — and, crucially, which of those moved and which did not. A report that only shows the metrics that went up is marketing, not measurement.