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Free tools for small and local businesses

Built around the same discipline we use for client work: enter your own numbers or your own website, and see exactly where you stand — whether a paid media test would clear break-even, or whether AI search engines can actually find and cite your site. No email required to see a result.

01

Google Ads Cost Calculator

Estimate your break-even cost per click, required budget, and expected leads — and the one thing to fix first if the numbers don’t work yet.

02

Facebook Ads Cost Calculator

Estimate cost per lead, cost per customer, and whether Meta advertising looks promising, uncertain, or currently uneconomical for your numbers.

03

TikTok Ads Cost Calculator

Estimate media, creative-production and management costs together — media-only vs. fully loaded acquisition cost, and whether your budget can buy a meaningful test.

04

AI Search Readiness Audit

See whether ChatGPT, Google AI Search and Perplexity can actually reach, read and cite your site — crawler access, structured data and llms.txt, checked and scored.

05

SERP Traffic (Chrome extension)

A badge under every Google result showing the visits it is modelled to earn from the query on screen — and what an AI Overview is costing each one.

Next step

Numbers check out?

Tell us about the business and the budget, and we'll tell you what we'd actually do with it — including if the answer is "wait".